May 10, 2021

'US fashion brands don’t want to own inventory'

From starting as an online fashion brand to becoming one of the most successful PPE kit makers for global markets during the pandemic, Noida-based apparel manufacturing company for wholesale buying, Hula Global is set to expand overseas. Founded in December 2018 by Karan Bose, the startup operates on the fairly new yet innovative ‘modular manufacturing’ with which it has eliminated intermediaries to help brands pay less and factories earn more in the process. Bose talks to TOI about the new trends in his sector and his expansion plans.